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We help Start-Up’s, Scale-Ups & SME’s hire finance talent with the commercial, technical & AI skills to power transformation.

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52%

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We help you build a structured, repeatable recruitment process. Improving assessment, reducing mis-hire risk, and freeing up leadership to focus on growth and adding commercial value. Resulting in faster hiring cycles, reduced long-term costs and significantly improved hiring outcomes.

7 hiring mistakes

and how to avoid them.

Hiring is harder than ever. Whether you're scaling a team or replacing a key player, one wrong move can cost you time, money, and momentum. It is all too common for leaders to fall into the same traps, even in the most capable businesses. This guide outlines the 7 most common mistakes companies make when hiring, with a few ideas about how to fix them.

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Transform hiring

We help businesses build Finance & Accountancy teams that thrive in an AI-driven world. Our focus is on delivering talent that drives smarter decision-making, efficiency, and innovation across finance teams. Specialising in sourcing professionals who combine finance expertise with AI, automation, and data analytics to transform FP&A, reporting, and finance operations.

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Your questions answered.

We understand that hiring and searching for a role can be challenging. That's why we've compiled answers to some of the most common questions to help you navigate the recruitment process with confidence.

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By Eliot Acton January 28, 2026
There is a lot of confidence right now in finance. AI will fix reporting. AI will speed up forecasting. AI will improve insight. AI will free finance teams up to be more strategic. Some of that will be true. But there is an uncomfortable truth that rarely gets discussed. Most finance teams are not ready for AI. And AI is not the reason why. The illusion many finance leaders are buying into AI has become a convenient shortcut. A way to believe that technology will solve problems that are actually rooted in people, structure and decision making. If the tools are smart enough, the thinking will improve. If the dashboards are better, decisions will follow. If the output is faster, the function will become more strategic. That logic sounds attractive. It is also flawed. AI does not fix weak judgement. It does not fix unclear ownership. It does not fix poor challenge. It does not fix a finance team that lacks confidence or commercial understanding. It simply accelerates whatever already exists. Why AI exposes finance weaknesses rather than solving them In many organisations, finance already produces more information than the business can properly use. More reports have not led to better decisions. More data has not led to clearer strategy. More analysis has not led to better outcomes. AI increases volume, speed and sophistication. But it does not tell you: Which numbers actually matter What trade offs to make When to challenge a decision When to say no Those are human responsibilities. If a finance team struggles to influence decisions today, AI will not suddenly give it a stronger voice tomorrow. The real risk leaders are ignoring The real risk is not that AI replaces finance professionals. The real risk is that it exposes which finance roles never moved beyond production in the first place. As automation removes transactional work, the remaining roles become more exposed. They require: Judgement Commercial awareness Confidence Influence Accountability for decisions Some people step into that space naturally. Others retreat from it. AI does not create that divide. It reveals it. Where most organisations are getting this wrong Many businesses are investing heavily in tools while changing very little about: How finance roles are defined What finance people are hired for How performance is measured Where decision ownership sits So finance teams are asked to be more strategic without being hired, structured or rewarded to do so. That is not transformation. It is expectation inflation. Why hiring matters more than technology right now Two organisations can implement the same AI tools. One gets better decisions. The other gets faster confusion. The difference is not software. It is capability. The businesses seeing real value from AI are: Hiring people who can interpret and challenge outputs Building finance roles around decisions, not reports Developing commercial confidence, not just technical depth Being honest about who can step up and who cannot They understand that AI raises the bar. It does not lower it. The conversation finance leaders need to have The most important AI question for finance is not: What tools should we buy? It is: Do we have the people who can actually use this well?  Because AI does not replace weak finance functions. It makes their weaknesses impossible to hide. And for leaders willing to face that honestly, that is not a threat. It is an opportunity.
By Eliot Acton January 27, 2026
Most finance transformations do not fail because of systems
By Eliot Acton January 27, 2026
Speed has become a badge of honour in recruitment

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