I’ve Got A Counter Offer – What Do I Do?

Counter offers can be tempting - here are a few things to think about when weighing up what's best for you

Lets cover off one thing straight away– everyone that has worked in recruitment for more than 2 minutes has at some point been told by their manager that somewhere between 70-90% of people that accept a counter offer from their employer leave that job within 12 months.


I’ve never, ever seen or been able to find any statistics on this so you can probably completely ignore that for a start.


Counter offers are rarely straightforward. When it comes to handing in your notice and actually leaving a role, sometimes one you may well be perfectly happy in, there are always going to be some nerves.


There are some initial questions that you might want to ask yourself...


-       Why were you looking to start with?

-       What effect has your current role had on your happiness?

-       What does this offer change?

-       What's your relationship like with your employer?

-       Will this opportunity come around again?


Why You Might Accept a Counteroffer


Around half of people that get a counter, accept it. At the time, it can seem like the right decision as you won’t have to master the working methods of another company or build relationships with new colleagues. You already know your current company and how to do your job. The extra money doesn’t sound bad and certainly, it’ll be easier to stay.



Things To Think About Before You Accept a Counteroffer


Your Happiness


Only about 10% of employees resign solely due to money. So, chances are you’re looking for a new job for other reasons and these reasons don’t simply go away with a higher salary. Why did you want to leave in the first place? You need to carefully think about your original motivations and whether the increase in pay compensates enough to make you happy staying at your current company.


Job Satisfaction


Reflect on the reasons you initially decided to seek a new job. Were you dissatisfied with your current role or company culture? Consider whether these underlying issues will be resolved by accepting the counteroffer or if they are likely to resurface.


Damaged Employer Relationships


Accepting a counteroffer may effect your relationship with your current employer. After all, you’ve just told them you were leaving and are now only staying because they offered you more money. Or a promotion. Or altered some other condition that wasn't on the table before you told them you were leaving. Why is that? This might cause them to question your loyalty in the future and create some doubt that you’ll resign the second you receive a better offer the next time.


It is true that a lot of employees that accept a counteroffer often end up feeling “pushed out” of their current organisation. And, sometimes, companies go as far as to create a contingency plan and start looking for someone to fill your position before you can find a better offer. After all, you have shown your hand that you are considering your options.


Will Things Really Change


You may have started to look for a new job because you felt underappreciated and restricted. Maybe you were passed over for a promotion or simply weren’t given the opportunities to progress. At some point, you probably voiced these concerns to your employer, but they weren’t effectively addressed. It’s likely that these issues will continue after you accept the counteroffer and will eventually cause you to resign -- this time for good.


The Value of New Opportunities


How likely is the role you have been offered to be available in 6 - 12 months time? Or at all again? It rarely feels like the perfect time but sometimes you need to take the opportunity that is on offer.


Compensation Package


Compare the compensation package of the new job offer with the counteroffer. Look beyond the base salary and consider other factors like benefits, bonuses, retirement plans, and stock options. Ensure that the counteroffer meets your financial expectations.


Company Stability


Evaluate the long-term stability and financial health of your current employer. If the company is facing financial difficulties or has a history of instability, accepting a counteroffer may not be the best decision for your career security.


Career Progression


Think about your potential for career progression at your current company. Does the counteroffer include a clear plan for your development and advancement within the organisation? Ensure that the counteroffer aligns with your career goals.


Long-Term Career Goals


Assess whether the counteroffer aligns with your long-term career goals. Will it provide the opportunities for growth, advancement, and skill development that you seek? Think about whether staying with your current employer is in line with your career trajectory.



Don' ignore your gut. Trust your instincts. Take some time to reflect on how you feel about the counteroffer and whether it truly aligns with your goals and values. Discuss your situation with trusted colleagues, mentors, or career advisors. Their insights and outside perspectives can help you make an informed decision.


Ultimately, the decision to accept a counteroffer should be based on a thorough evaluation of your career goals, personal circumstances, and the potential benefits and risks involved. It's essential to prioritise your long-term career satisfaction and growth when making this important choice but the decision to stay or go is very much a personal one. Don't let anyone tell you different.


By Eliot Acton August 14, 2025
Will AI Replace Accountants? What Finance Leaders Need to Know in 2025 Artificial intelligence is transforming finance at an unprecedented pace. From automated reporting to predictive analytics, AI tools are changing the way finance teams operate. This has raised a pressing question for finance leaders and professionals alike: will AI replace accountants? The short answer is no. The long answer is that AI will redefine accounting roles, shifting focus from manual processes to strategic decision making and value creation. AI is a Tool, Not a Replacement Many finance teams fear that AI will make human accountants obsolete. The reality is different. AI is designed to enhance human capabilities, not replace them. Tasks that are repetitive time consuming or prone to error are being automated, allowing accountants to focus on higher value work. Some examples include: Automated Reconciliations AI can quickly identify discrepancies and match transactions, reducing errors and freeing up accountants to analyse exceptions. Invoice and Payment Processing AI enabled systems can process large volumes of invoices and payments faster than manual methods. Predictive Financial Analytics Accountants can use AI to forecast cash flow identify trends and provide actionable insights to business leaders. AI does the heavy lifting, but humans remain essential for interpretation, judgement, and strategic insight. New Skills for Accountants in an AI Driven World As AI becomes more embedded in finance, accountants need to evolve. Traditional accounting knowledge remains important, but professionals now also need skills in: Data Analysis The ability to work with complex datasets and extract meaningful insights. AI Tools and Automation Familiarity with AI driven accounting platforms and process automation tools. Strategic Thinking Translating data insights into actionable business decisions. Change Management Supporting the adoption of AI tools and processes within the finance function. Accountants who combine these skills with traditional expertise will be in high demand. The Benefits of AI for Accountants and Finance Teams AI does not replace accountants; it enhances their work and creates new opportunities: Efficiency Tasks that used to take hours can be completed in minutes. Accuracy AI reduces human error in reporting and reconciliations. Insight Accountants can focus on strategic analysis rather than repetitive tasks. Professional Growth Exposure to AI and data analytics prepares finance professionals for senior strategic roles. Finance teams that embrace AI are not only more efficient but also more influential within their organisations. Building an AI Ready Accounting Team For finance leaders, the focus should be on building teams that are AI ready rather than AI dependent. This means: Hiring Accountants with Tech Fluency Look for professionals who understand AI tools and data analytics in addition to accounting principles. Upskilling Existing Staff Provide training in AI platforms and analytics to ensure the current team can work effectively with new technology. Redefining Roles Shift the focus of accounting roles from transaction processing to insight generation, strategy support, and advisory work. At Gravitate, we specialise in sourcing accountants and finance professionals who combine traditional expertise with AI and automation skills. We help businesses build teams that can thrive in a rapidly evolving AI driven finance landscape. AI will not replace accountants. It will change the nature of accounting work and elevate the role of finance professionals from transactional tasks to strategic influence. Finance leaders who embrace this shift and invest in AI ready talent will gain a competitive advantage. The future of accounting is not human versus machine. It is human working with machine to deliver smarter, faster, and more insightful finance.
By Eliot Acton August 14, 2025
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Predictive Planning AI models are increasingly used for predictive analytics, enabling finance teams to anticipate market trends, optimise cash flow, and prepare for multiple business scenarios. AI in finance is not about replacing finance professionals; it is about enhancing their capabilities and enabling them to contribute more strategically to the business. The Skills Finance Teams Need in 2025 As the role of AI grows in finance, the skills required in finance teams are evolving rapidly. Professionals are no longer expected to be purely number crunchers. The modern finance team requires a blend of financial expertise and technical capabilities. Some of the most in demand skills include: Data Literacy: The ability to interpret and work with large and complex datasets is critical. Finance professionals must understand data structures and know how to extract actionable insights. AI and Automation Competency: Understanding and using AI tools effectively is becoming a core part of finance roles. Professionals who can automate reporting, forecast outcomes, and streamline accounting processes are in high demand. Finance Transformation Knowledge Organisations are increasingly looking for finance professionals who can redesign processes to integrate AI tools and drive efficiency. Analytical Thinking AI can provide insights, but professionals are needed to translate those insights into strategic recommendations and business decisions. Change Management Skills: Introducing AI into finance functions often requires cultural and operational changes. Teams that can adapt and lead change are invaluable. Finance leaders who can build teams with these skills will be better positioned to leverage AI as a strategic tool rather than just a process improvement. Why AI Ready Teams Give Businesses a Competitive Edge Companies that integrate AI into their finance functions effectively are seeing tangible business advantages. Some of the benefits include: Faster and More Accurate Reporting Automated processes reduce errors and accelerate reporting cycles, allowing leaders to act faster. Improved Forecasting and Planning AI driven models enhance scenario planning and predictive analytics, making businesses more agile and prepared for change. Cost Efficiency Automation reduces manual workload, freeing finance teams to focus on strategic initiatives that drive growth. Better Decision Making With AI providing actionable insights, finance teams can deliver recommendations that are backed by data and analysis. Enhanced Talent Retention Teams that work with AI enabled tools spend less time on repetitive tasks and more time on strategic work, increasing job satisfaction. However, achieving these benefits requires more than implementing software. 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Why Your Hiring Process Is Costing You Top Finance Talent (And How to Fix It) Hiring finance professionals is more competitive than ever. Candidates with in-demand skills, whether in financial planning, data analytics, business partnering, or transformation, are often juggling multiple offers and moving quickly through the market. Yet too many businesses are losing out on top talent. Not because of poor compensation or lack of opportunity, but because their hiring process is too slow, too unclear, or too frustrating. This post explores the hidden costs of a broken hiring process and what finance leaders and hiring managers can do to fix it—before losing another great candidate. The Real Cost of a Poor Hiring Process You might think your recruitment process is “fine”—but candidates see it differently. And in a candidate-led finance market, their perception is what matters. Here’s how a substandard process costs you more than you might realise: 1. Lost Candidates Top finance professionals often have multiple opportunities on the go. If your process drags out by a week longer than necessary, they will simply move on. Once interest drops, it is rarely recovered. “We really liked them, but they’d already accepted another offer” → Translation: You were too slow. 2. Brand Damage Even candidates you do not hire become brand advocates—or critics. A disorganised or impersonal process reflects poorly on your business and damages future engagement with talent. 3. Internal Strain Delays in hiring can place additional stress on finance teams already stretched thin, affecting month-end close, project delivery, and team morale. 4. Higher Cost Per Hire Longer hiring cycles mean more time spent by internal teams, higher agency fees, and possible temporary cover—all of which hit your budget. Common Hiring Process Failures in Finance Having recruited for finance teams across growth businesses, SMEs, and corporates, these are the most common pitfalls we see: • Delayed Feedback Loops Managers take too long to review CVs or provide feedback after interviews, creating bottlenecks and giving candidates the impression you are not serious. • Overly Complex Processes Five interview stages, lengthy assessments, and unclear timelines frustrate candidates. If they cannot see a clear path to offer, they disengage. • Unclear Role Definition If hiring managers are not aligned on what they need, the interview experience becomes inconsistent. Candidates leave uncertain—and unimpressed. • Poor Communication Silence after an interview. Vague next steps. Lack of feedback. All of these are red flags for candidates—especially those with high standards. • No Flexibility Rigid scheduling, inability to accommodate virtual interviews, or insisting on full-time office presence when the market is moving hybrid-first—all drive talent away. The Solution: A Smarter, Faster, More Human Process The good news? Most of these issues are fixable. Here is how: 1. Define the Role and Ideal Candidate Up Front Before advertising, align all stakeholders on what success looks like. Agree on core skills, culture fit, and key outcomes. This will reduce decision-making time later. 2. Streamline Interview Stages Aim for no more than three meaningful interactions: Initial screening (can be recruiter-led) Hiring manager interview Final stage (with stakeholder, task, or panel) Each should have a clear purpose and add value to both you and the candidate. 3. Set and Stick to Timelines From first CV received to offer, aim to complete the process within 3 weeks. Communicate this upfront and hold everyone accountable internally. 4. Improve Communication Keep candidates in the loop, even if there is a delay. Provide feedback after every stage—even brief, constructive feedback is appreciated and enhances your reputation. 5. Invest in Interview Training Ensure your hiring managers know how to run an effective interview. Poor interviewing is a top reason candidates turn down offers—especially in finance, where credibility matters. 6. Use Tech for Efficiency, Not Avoidance Applicant tracking systems and scheduling tools are helpful—but don’t hide behind them. Candidates value personal engagement and responsiveness. Bonus: What Exceptional Hiring Looks Like We recently worked with a finance leader hiring a Financial Controller for a high-growth SaaS business. The role was defined in detail before the search began. Interview stages were clear and spaced over 10 days. Feedback was given within 24 hours after each stage. An offer was made—and accepted—within 3 weeks. The result? A high-calibre candidate turned down another opportunity to join them, citing “the professionalism and pace of the process” as the key reason. That is what great hiring looks like. Final Thought You cannot control the market—but you can control your process. In a competitive finance talent landscape, businesses that move faster, communicate better, and respect candidates’ time are the ones winning the best people. The cost of a bad process is high. But the return on getting it right? Transformational. If you are serious about hiring top finance talent—start by fixing your process.