In today’s competitive job market, companies are under immense pressure to retain their best talent. It’s no surprise, then, that when you resign, you’re often met with a counter-offer—promising more money, a new title, or added perks. On the surface, it might seem like the best of both worlds: the improvements you wanted without the upheaval of starting somewhere new.

But stop and think for a moment. Is staying really the right move?

Counter-offers are often reactive, not proactive. They may address some surface-level concerns but rarely resolve the deeper issues that led you to consider leaving in the first place. Here are five critical questions to ask before you decide:

1. Does the counter-offer really address your reasons for leaving?

Sure, a pay bump or a title change might feel like progress, but think deeper. Will it fix frustrations with leadership, culture, work-life balance, or career stagnation? Often, these issues remain—and they’re why so many people who accept counter-offers end up leaving anyway.

2. Can you trust the promises being made?

Employers under pressure to retain staff often make sweeping promises, but what happens once the immediate crisis is over? Counter-offer commitments frequently take a backseat to business as usual, leaving you wondering when—or if—those changes will materialize.

3. How will this impact your relationships at work?

Once you’ve handed in your notice, the dynamic with your team and leaders inevitably shifts. Your colleagues know you were ready to leave. Will you still be trusted with critical projects or key opportunities? The perception of divided loyalty can linger long after you’ve accepted the counter-offer.

4. Why didn’t they act sooner?

If your employer values you enough to make a counter-offer now, why didn’t they take steps to improve your situation before you resigned? This reactive approach often signals that they’re more concerned about avoiding disruption than genuinely investing in your long-term growth.

5. Are you just delaying the inevitable?

Studies show that over 50% of employees who accept counter-offers leave their roles within six months. Why? Because the core issues that prompted the resignation usually persist. Meanwhile, the opportunity you walked away from is no longer an option.

The Broader Perspective

While a counter-offer can feel like validation, it’s essential to consider the long-term implications. Staying for short-term gains often leads to missed opportunities for meaningful growth and fulfilment. On the other hand, moving to a new role can bring fresh challenges, career progression, and a chance to thrive in a more supportive environment.

Yes, change is daunting. It’s natural to feel hesitant about leaving the familiar. But growth rarely happens in your comfort zone. By staying, you risk stagnating in a role that no longer aligns with your aspirations or values.

The Bottom Line

A counter-offer isn’t always the solution it seems. It’s a reaction to your resignation, not a proactive commitment to your development. Before accepting, take a step back and evaluate what you truly want from your career.

Ask yourself:

• Will staying improve my long-term career prospects?
• Does this role still align with my personal and professional goals?
• Am I making this decision out of fear or confidence?

More often than not, the answer lies in the opportunity you’ve already secured—the one that made you feel excited, valued, and ready for the next chapter.

Trust your instincts. Embrace change. Choose growth. You might find it’s the best decision you’ll ever make.